Want to Amplify Your Voice, Build Marketplace Influence, and Become an Influential Podcast Interviewer?
Are you ready to:
Elevate your interviewing skills so you can confidently build rapport, lead meaningful conversations, and communicate effectively with every guest — even the most challenging ones?
Learn how to create compelling podcast titles, engaging show introductions, and strategic Calls to Action that capture your listener’s attention from the very beginning and keep them engaged right through to the end of your episode?
Position yourself as a trusted Kingdom-aligned authority in your industry, while attracting aligned opportunities and ideal clients who resonate deeply with your message, values, and expertise?
Create powerful testimonial-style podcast episodes and transformational case studies by interviewing current or past clients, allowing your audience to hear real stories, real breakthroughs, and real impact through the work you do?
Build a podcast experience that continues to strengthen your visibility, marketplace influence, and Kingdom impact as your audience grows into a loyal community of engaged listeners and future clients?
If you answered 'yes' you're in the right place!
Interviewing With Purpose was created specifically for Kingdom women coaches and consultants who want to use podcasting and purposeful conversations to amplify their voice, build marketplace influence, and create meaningful Kingdom impact through their message, expertise, and leadership.
Podcasting has become a powerful way for Kingdom women coaches and consultants to share their message, increase their visibility, and build marketplace influence while positioning themselves as trusted, faith-aligned authorities in their industry.
Which is why you may already have a podcast — or perhaps God has been prompting you to start one.
However, many podcast hosts never experience the level of impact, connection, or results they hoped their podcast would create because:
They struggle to build genuine rapport and connection with guests, making conversations feel surface-level rather than engaging, authentic, and impactful;
They find it difficult to ask meaningful, strategic questions that draw out powerful stories, wisdom, and insights their audience truly wants and needs to hear;
They feel unsure how to confidently navigate difficult guests or awkward interview moments, resulting in conversations they don’t even want to publish;
Despite investing significant time and effort into their podcast, they feel like their content is getting lost in the noise rather than standing out and creating real transformation and influence;
They know they have an important message to share, but they lack the communication and interviewing skills needed to create compelling conversations that deeply connect with listeners and position their expertise with confidence and clarity.
These are just some of the reasons I created Interviewing With Purpose.
This training was designed specifically to help Kingdom women coaches and consultants communicate with greater confidence, lead powerful conversations with intention, and create podcast interviews that build trust, visibility, influence, and meaningful Kingdom impact.
Introducing Your Podcast Mentor/Coach:
I began my first podcast in 2008 following the Global Financial Crisis. At the time, I was working in the career industry as a Personal Branding Strategist and Career Coach, supporting professionals navigating uncertainty and major career transition.
Interestingly, even before podcasting became mainstream, I had already been recording audio training and insights for my clients and community — never imagining that this powerful form of communication would one day become such a significant part of my business, mission, and Kingdom impact.
Back in 2008, however, a colleague and I had grown weary of the constant fear, negativity, and hopelessness being portrayed by mainstream media. We could see the emotional toll it was taking on people’s confidence, mindset, and ability to move forward with hope.
So, we decided to create something different.
We launched Career Success Radio to become a voice of encouragement, inspiration, and possibility during a difficult season for so many people around the world.
For two years, we consistently produced episodes that educated, empowered, and uplifted job seekers globally, while also building meaningful relationships and strategic connections with respected career professionals and influential leaders through the guests we invited onto the show.
After that podcast concluded, I continued podcasting and went on to host and produce several business and leadership-focused shows, including Business Success Podcast (which later became Ambitious Entrepreneur Show) and Women In Leadership Podcast.
Over the years, these podcasts have gone on to receive award nominations and industry recognition — including Ambitious Entrepreneur Show winning the Best Business, Marketing & Entrepreneurship Podcast Award in 2017, while Women In Leadership Podcast was recognised as a finalist in the same category.
What began as a simple desire to encourage and support people through powerful conversations has since evolved into a platform for building visibility, influence, meaningful connection, and lasting impact through podcasting with purpose.
Over the years I've hosted and produced multiple podcasts, including podcasts for my Alliance Partners.
Over the years, guests, clients, and colleagues have affectionately dubbed me “The Podcasting Queen.”
I’ve been honoured to receive award nominations — and wins — for my podcasts, and am recognised as an early pioneer in the podcasting space. My shows have also been syndicated on both National and International Radio, which continues to remind me that you never truly know where your voice will reach or whose life your message may impact.
Through podcasting, I’ve combined more than two decades of expertise in Personal Branding and Communication Strategy with my years of podcasting and interviewing experience to support an incredible range of purpose-driven business owners, thought leaders, innovators, and change makers.
This has included working with professionals across industries such as coaching and consulting, leadership, marketing, public relations, technology, FinTech, the Share Economy, professional services, and other impact-driven sectors — all looking to amplify their message, increase their visibility, and strengthen their influence.
Since beginning my podcasting journey in 2008, I’ve interviewed hundreds upon hundreds of guests from around the world — from diverse industries, backgrounds, cultures, and experiences.
I’ve hosted everything from one-on-one interviews and panel discussions to roundtable conversations and live-streamed events, as well as interviews conducted in front of live audiences.
And through every one of those conversations, one thing has remained true:
Purposeful communication has the power to inspire transformation, build trust, create opportunity, and amplify Kingdom impact in ways we often don’t fully realise at the time.
Today, I continue to host and produce two podcasts as well as podcasts for my Alliance Partners.
So, that’s a little about me. Let’s talk about you!
Introducing You, and where you're at:
Perhaps you’ve started a podcast — or you’re thinking about launching one — because you know podcasting can be a powerful way to amplify your message, build visibility, and expand your marketplace influence as a Kingdom woman coach or consultant.
But right now, you may feel unsure about:
How to prepare your guests well
How to create engaging, purpose-driven conversations
What interviewing techniques actually work
How to confidently lead interviews that sound natural, professional, and impactful
Or perhaps you’ve already interviewed guests, yet you haven’t been happy with the outcome.
Maybe the conversations haven’t flowed the way you hoped…
The interviews lacked depth or connection…
Or the episodes simply didn’t create the impact, engagement, or response you were believing for.
That’s exactly why I created Interviewing With Purpose.
Inside this training, I’ve poured together everything I’ve learned from:
- More than a decade of podcasting and interviewing experience
- Two decades in branding, communication, and personal positioning
- Hundreds of interviews conducted across industries, formats, and platforms
So you can confidently develop the communication and interviewing skills needed to create a podcast experience that truly connects, inspires, and positions your voice with influence and authority.
You’ll learn how to:
- Build genuine rapport and connection with your guests
- Ask strategic, meaningful questions at the right time
- Lead conversations with confidence and purpose
- Manage interviews professionally from introduction to outro
- Create engaging episodes your audience will want to binge-listen to and share
You’ll also discover how to strategically leverage your podcast interviews to nurture listeners into leads — and ultimately into aligned clients.
In fact, I’ll show you how to create powerful testimonial-style podcast episodes and transformational client case studies by interviewing current and former clients in a way that naturally highlights:
- The journey they’ve been on
- The breakthroughs they’ve experienced
- The value of your programs, coaching, or services
- The real-life impact of the work you do
Step-by-step, you’ll learn how to create interviews that not only sound incredible — but also strengthen trust, credibility, visibility, and Kingdom impact through every conversation you lead.
Introducing the Interviewing with Purpose Program Modules:
Are you ready to strengthen your interviewing and communication skills so you can lead powerful, purpose-driven conversations that build trust, influence, and Kingdom impact?
Inside Interviewing With Purpose, you’ll learn how to:
Confidently build rapport and communicate effectively with all types of guests — even the most challenging personalities — so your interviews feel natural, engaging, and impactful;
Create compelling podcast episode titles, engaging show introductions, and strategic Calls to Action that capture your listener’s attention from the very beginning and keep them connected right through to the end of each episode;
Position yourself as a trusted Kingdom-aligned authority in your industry as your podcast interviews continue to deliver meaningful value, strengthen your visibility, and attract aligned opportunities and ideal clients who resonate with your message and mission;
Develop a distinctive interview style and listener experience that sets your podcast apart in a crowded marketplace while continuing to deepen ‘know, like, and trust’ with your audience;
Lead conversations with greater confidence, clarity, and intentionality so every episode becomes an opportunity to encourage, inspire, equip, and influence others through your voice and message.
This training will show you exactly how.
Click below to explore each of the modules and discover how Interviewing With Purpose can help you amplify your voice, elevate your communication skills, and create greater marketplace influence and Kingdom impact through your podcast.
MODULE 1: PREPARING YOU
PREPARING YOU TO SHOW UP WITH PURPOSE & CONFIDENCE
Unsure how to define your unique interviewing style so you can confidently show up with authenticity, clarity, and purpose in every podcast conversation?
This module will help you uncover the key elements that make you distinct as a podcast host and communicator — so your audience experiences a style, presence, and energy that is uniquely yours.
Lesson 1: Defining Your Core Values
Your core values influence how you lead conversations, how you communicate, and the type of experience you create for your listeners and guests.
In this lesson, you’ll gain clarity on the values that matter most to you and learn how to intentionally weave them into your podcasting style, messaging, and leadership presence — creating a listener experience that feels authentic, aligned, and deeply impactful.
Lesson 2: Defining Your Unique Interviewing Style
Self-awareness is one of the greatest gifts you can give yourself — especially as a communicator and thought leader.
In this lesson, you’ll discover your natural interviewing strengths, communication style, and unique way of connecting with others so you can show up intentionally and confidently in every interview.
When you understand your unique style, you stop trying to sound like everyone else — and begin creating a podcast experience that is distinguishable, memorable, and deeply engaging for your audience.
Lesson 3: Your Winning Mindset
You can have the best podcast strategy, frameworks, and interview techniques in the world — but without the right mindset, self-doubt and fear can still hold you back.
This module will help you develop a strong, confident, and purpose-driven mindset so you can show up fully, trust your voice, and confidently step into the influence and impact you are called to create through your podcast.
MODULE 2: PREPARING THE GUEST
While preparing yourself as the host is essential to creating a powerful, purpose-driven podcast interview, preparing your guest is just as important. Sadly, this is a step many podcasters overlook — which can impact the quality of the conversation, the listener experience, and ultimately the influence your podcast creates.
Inside this module, you won’t have to reinvent the wheel.
You’ll receive access to the same streamlined tools, workflows, and guest preparation templates I use for my own podcasts each and every day — all of which you can customise, rebrand, and make your own.
These resources are designed to help your guests feel confident, prepared, and aligned with the heart and purpose of your conversation, so together you can create impactful interviews that inspire, serve, and resonate deeply with your audience of Kingdom-minded women.
Because when your guest feels supported and prepared, you show up with greater confidence too — allowing you to create a more engaging, professional, and memorable listener experience that continues building trust, credibility, and connection with every episode.
[Length: 16.21 minutes]
MODULE 3: SETTING THE STAGE FOR AN AWESOME INTERVIEW
Want to learn the exact format and approach I used on the two podcasts that were nominated as Finalists in the Best Business, Marketing & Entrepreneurship Podcast category — with one of those podcasts going on to win the overall award?
Inside this training, I’ll walk you through the proven frameworks, strategies, and listener engagement principles I’ve used to create podcasts that not only build visibility and credibility, but also foster meaningful connection, influence, and opportunities.
You’ll discover the key elements that contribute to creating a compelling, Kingdom-aligned podcast experience your audience will want to return to again and again, including:
Lesson 1: Show Formats That Build Connection & Influence
Access my simple yet powerful plug-and-go show structures designed specifically for Kingdom women coaches and consultants.
Whether you’re hosting solo episodes, interviewing one guest, or facilitating panel-style conversations, each framework is intentionally crafted to help you:
- Share your message with clarity and confidence
- Position your expertise and thought leadership
- Deepen trust and connection with your audience
- Create a memorable listener experience
- Nurture listeners into aligned leads and future clients
Lesson 2: Creating Compelling Show Titles
Want your ideal client to discover your podcast and feel compelled to hit play?
In this lesson, you’ll learn how to craft podcast episode titles that:
- Capture attention
- Speak directly to your audience’s needs and desires
- Support discoverability through keywords and search
- Reflect the value and transformation your episode offers
You’ll also learn important copywriting principles and what to avoid so your titles remain effective, authentic, and platform-friendly.
Lesson 3: Creating Compelling Show Introductions
First impressions matter.
Your introduction sets the tone for your entire episode and can determine whether someone keeps listening — or clicks away.
In this module, you’ll learn how to:
- Capture attention quickly
- Create intrigue and connection from the very beginning
- Communicate clear value and purpose
- Avoid the common mistakes that disengage listeners
So your audience feels immediately drawn into the conversation and eager to keep listening.
Lesson 4: Creating Compelling Show Outros
Many podcast hosts miss powerful opportunities at the end of their episodes.
In this lesson, you’ll discover how to create strategic, authentic outros that encourage your listeners to take the next aligned step — whether that’s joining your community, accessing a resource, booking a call, or continuing the journey with you.
You’ll learn:
- Common outro mistakes to avoid
- How to create meaningful Calls to Action
- Ways to continue building trust and momentum beyond the episode
- How to guide listeners naturally into your ecosystem and offers
Because every episode should leave your audience encouraged, inspired, and clear on what to do next.
MODULE 4: POWERFUL INTERVIEWING TECHNIQUES
Learn the powerful podcast interviewing techniques I continue to use across all of my shows to create meaningful conversations, build instant engagement, and maintain audience attention from beginning to end.
As a Kingdom woman coach or consultant, your podcast interviews are more than conversations — they are opportunities to inspire, serve, encourage, and position your voice as a trusted and influential authority in your field.
Inside this training, you’ll discover how to communicate confidently and authentically with all types of guests so every episode becomes a strong reflection of you, your message, your values, and your brand.
Lesson 1: Mastering Your Mindset
Confidence behind the microphone begins with the right mindset.
In this lesson, you’ll learn powerful mindset strategies that will help you:
- Calm nerves before interviews
- Show up with confidence and clarity
- Stay present and engaged during conversations
- Trust your voice and unique communication style
- Lead conversations with intention and purpose
Because when you feel confident and grounded, your audience feels it too.
Lesson 2: Different Types of Questions + Bonus Sample Questions
Great interviews begin with great questions.
Learn how to craft thoughtful, engaging questions that encourage your guests to share meaningful stories, practical wisdom, and valuable insights your audience will genuinely connect with and remember.
You’ll discover:
- The six key questioning techniques I use across my podcasts
- How to guide conversations naturally and strategically
- Ways to uncover deeper, more impactful responses
- How to create conversations that build trust and connection
PLUS, you’ll receive bonus sample interview questions you can customise and use immediately.
Lesson 3: Dealing With Difficult Guests
Not every guest will communicate with ease — and knowing how to navigate different personalities is an important skill for any podcast host.
This lesson will equip you with practical strategies to confidently manage a variety of guest situations while maintaining professionalism, flow, and audience engagement.
You’ll learn how to handle:
- The overly promotional guest
- The guest who talks endlessly
- The guest who gives very short answers
- The nervous or anxious guest
- The guest whose content lacks clarity or direction
- The guest who contradicts themselves
- The guest who jumps from topic to topic
So you can continue leading purposeful conversations with confidence and grace.
Lesson 4: Advanced Communication Tips
Ready to elevate your communication and interviewing skills even further?
In this advanced module, you’ll learn subtle yet powerful communication techniques that help you:
- Strengthen your authority and presence
- Avoid common communication habits that weaken credibility
- Create more engaging and dynamic conversations
- Improve vocal delivery and avoid sounding monotone
- Build a distinctive and memorable listener experience
These skills will help you communicate with greater impact so your audience remains engaged, connected, and eager to return for future episodes.
MODULE 5: POWERFUL TESTIMONIALS & BUSINESS CASE STUDIES FOR YOUR PODCAST
You’ve no doubt heard how important testimonials are when it comes to building trust and credibility with potential clients.
However, many of the testimonials coaches and consultants collect are vague, generic, and fail to create genuine connection, intrigue, or desire.
In this module, you’ll learn how to create powerful testimonial-style interviews and transformational business case studies by combining storytelling, strategic interviewing, and podcasting techniques.
As a Kingdom woman coach or consultant, this allows you to authentically showcase the impact of your work through the real-life experiences and breakthroughs of your clients — building trust, visibility, and influence in a far more meaningful way.
You’ll also gain access to a real client interview and business case study example with Kashmira Mody, so you can see exactly how I structure the conversation, ask strategic questions, and repurpose the content into:
- A podcast episode
- A written testimonial
- Video content
- Multi-platform marketing assets
Lesson 1: The Value of Testimonials [Length: 2.14 minutes]
Discover why testimonials are such a powerful trust-building tool and how to elevate them beyond generic praise into meaningful stories that inspire action.
Lesson 2: The Value of Storytelling [Length: 5.43 minutes]
Learn why storytelling creates deeper emotional connection and how to use storytelling principles in your podcast interviews to engage your audience and strengthen your message.
Lesson 3: The Value of a Business Case Study [Length: 2.58 minutes]
Understand how strategic business case studies can help nurture prospective clients from curiosity to confidence by showcasing real transformation and results.
Lesson 4: Blending Testimonials with Storytelling [Length: 2.19 minutes]
Learn how to combine testimonial interviews with storytelling techniques to create compelling client success stories you can repurpose across your podcast, website, video content, and marketing platforms.
Lesson 5: The FIVE Powerful Questions to Ask [Length: 11.07 minutes]
Discover the five strategic questions that help uncover meaningful client insights, breakthroughs, and transformation stories that resonate deeply with your audience.
Lesson 6: Collecting Testimonials — Making it Simple [Length: 11.15 minutes]
Learn practical systems and follow-up strategies that make collecting testimonials easy, streamlined, and natural as part of your client experience.
BONUS: Example Testimonial Business Case Study with Kashmira Mody [Length: 42.50 minutes]
Watch a real testimonial business case study interview in action and see how strategic questions, storytelling, and purposeful communication come together to create powerful content that builds trust, credibility, and connection across multiple platforms.
BONUS MODULE: OPTIMIZING YOUR VOICE
Your voice is one of the most powerful tools you have as a Kingdom woman coach or consultant.
It carries your message, communicates your heart, and helps your audience feel connected to you long before they ever meet you in person.
In this special bonus module, you’ll learn from a Master Voice Coach how to optimise and care for your voice so you can sound confident, engaging, and authentic every time you step behind the microphone.
Inside this training, you’ll discover:
- Simple daily vocal warm-up exercises to strengthen and protect your voice
- Why your voice is one of your most valuable business and communication assets
- The importance of discovering your optimal speaking voice and natural vocal tone
- A quick and effective technique to help you identify your optimal pitch
- Tips to improve vocal presence, clarity, and delivery
- Ways to sound more natural, confident, and engaging on your podcast
Because when your voice is aligned with your message and communicated with confidence, your audience will feel more connected, engaged, and inspired by what you share.
What have just a few of Annemarie's podcast guests said about her interviewing style/techniques?
Vickie Janson | A political voice for Christian values
Annemarie Cross is a true professional. She is a gifted and articulate presenter and conversationist.
In our adversarial culture, Annemarie is a breath of fresh air with a special ability to put you at ease and engage meaningfully across many topics. It was a delight to be interviewed by Annemarie.
Her preparation, interview style and post-interview reflections offer a unique package and produce a very marketable podcast.
Bronwen Sciortino | Author, Simplicity Expert, Professional Speaker
Being a guest on Annemarie Cross's Women in Leadership podcast series was an absolute pleasure.
Annemarie was prepared, professional, and asked strong, quality questions that fostered a relaxed and informative conversation.
I'd highly recommend working with Annemarie - she has a knack for extracting your expertise and wisdom in a way that is fun and engaging.
Lisa Marie Pepe | The Confidence Coach
I had the pleasure of being a guest on The Women in Leadership Podcast with Annemarie Cross and it was one the most empowering and uplifting experiences I've ever had.
Professional, well-spoken, and passionate about empowering other women, Annemarie brings out the very best in her podcast guests.
It was both an honor and a privilege to be a guest on The Women in Leadership Podcast.
Kara Ronin | Leadership Brand & Etiquette Specialist
I have been interviewed by Annemarie twice.
After being interviewed on quite a few other podcasts, I can say that Annemarie is one of the best interviewers I’ve worked with.
She has a natural, guiding interview style, which is great for the podcast guest because you never feel like you're alone and left to bring up topics to talk about. You feel like you’re just having a conversation with a friend. I think this is the best way to manage a podcast interview for both the guest and the listeners.
Lorraine Pirihi | The Baby Boomer Specialist
Annemarie is a very experienced podcast and interviewer.
She knows the right questions to ask and makes the whole experience seamless.
Linda Reed Enever | PR & Marketing Go To Girl
Annemarie is a credit to her field. Her professionalism and organisation as a Podcast Host are impressive.
As a guest and PR consultant, I have always thought highly of Annemarie. You can hear it in her show. Her guests are always comfortable, informative, and have fun!
FAQs
How is this course delivered?
All of the video trainings, templates, and workbooks have been pre-recorded and added to the online learning hub, which are accessible as soon as you login to the private Member-only area.
While I recommend you complete each of the Modules sequentially, you have full access to ALL of the modules, so can skip ahead if you want.
How much time should it take to complete the course?
The length of each of the trainings has been listed next to each of the trainings.
Each of the trainings has been intentionally structured in a practical and actionable way, which means you can begin to put each of the things you’ve learned into action immediately.