Want to confidently interview guests in a way that builds genuine connection, creates meaningful conversations, and reflects your values, message, and leadership with excellence?
Are you ready to:
Learn how to create meaningful conversations that build trust, deepen connection, and leave a lasting impression on both your guests and your listeners?
Discover how to guide conversations with purpose so you can uncover powerful stories, wisdom, and insights that your audience truly needs to hear?
Create an unforgettable listener experience that keeps people engaged from the first few moments of your episode through to your final Call to Action?
Position yourself as a trusted Kingdom-aligned authority whose message, values, and expertise resonate deeply with the people you are called to serve?
Learn how to confidently navigate interviews, build genuine rapport, and create conversations that feel natural, authentic, and transformational rather than scripted or surface-level?
Use purposeful interviews, client success stories, and testimonial-style conversations to demonstrate real transformation and showcase the impact of your work?
Build a podcast that strengthens your visibility, marketplace influence, and Kingdom impact while nurturing listeners into a loyal community of engaged followers and future clients?
If you answered 'yes' you're in the right place!
Most Hosts Focus on Asking Questions.
Influential Hosts Create Experiences.
Anyone can record a conversation. Anyone can ask questions. Anyone can publish an interview.
But the hosts people remember are those who create an experience.
They create conversations that draw listeners in.
Conversations that build trust.
Conversations that uncover wisdom.
Conversations that inspire action.
Conversations that leave listeners thinking differently long after the episode has ended.
Because influential podcast hosts understand something many others miss:
People may forget individual tips. But they remember how a conversation made them feel.
That's why every interview you conduct is more than content.
It's an opportunity to steward your message, serve your audience, and create a meaningful listener experience that strengthens the connection between you and the people you are called to impact.
Why Interviewing Matters More Than Ever
Podcasting has become one of the most powerful ways for Kingdom women coaches and consultants to share their message, build credibility, and expand their influence in the marketplace.
It allows people to experience:
- Who you are
- What you stand for
- The values you carry
- The wisdom you share
- The transformation you help create
Which is why you may already have a podcast.
Or perhaps God has been prompting you to start one.
Yet many podcast hosts never experience the level of impact, connection, influence, or growth they hoped their podcast would create.
Not because they lack passion. Not because they lack expertise.
And not because they don't have an important message to share.
Often it's because they haven't learned how to intentionally create conversations that connect, engage, and transform.
Perhaps You've Experienced Some of These Challenges
You struggle to build genuine rapport and connection with guests, causing conversations to feel surface-level rather than meaningful and engaging.
You find it difficult to ask questions that uncover the stories, insights, and breakthroughs your audience is longing to hear.
You feel uncertain when navigating difficult guests, unexpected responses, or awkward interview moments.
You invest significant time creating podcast content but feel like your episodes aren't standing out or creating the influence and impact you desire.
You know God has entrusted you with an important message, but you lack confidence in your ability to guide conversations that communicate that message with clarity, purpose, and authority.
If any of this sounds familiar, you're not alone.
And it's exactly why I created Interviewing With Purpose.
A Core Belief Behind Interviewing With Purpose
Most hosts focus on asking questions.
Influential hosts create experiences.
Because listeners may forget individual tips and insights.
But they remember how a conversation made them feel.
That's why Interviewing With Purpose isn't simply about learning interviewing techniques.
It's about learning how to create meaningful conversations that build trust, uncover wisdom, and create an unforgettable listener experience.
Introducing Interviewing With Purpose:
More Than an Interview
Interviewing With Purpose was created specifically for Kingdom women coaches and consultants who want to use podcasting and purposeful conversations to steward their message, build marketplace influence, and create meaningful Kingdom impact.
This training will help you move beyond simply asking questions and recording conversations.
Instead, you'll learn how to:
Lead conversations with purpose and confidence
Build genuine connection and trust with guests
Ask questions that uncover powerful stories and insights
Create a memorable listener experience
Communicate your expertise naturally and authentically
Strengthen your credibility and authority
Position your podcast as a platform for influence and impact
Because the most influential hosts don't simply conduct interviews.
They create experiences.
And those experiences become one of the most powerful ways to build trust, expand your influence, and steward the message God has entrusted to you.
Let's Talk About You
Perhaps you've already started a podcast.
Or maybe God has been prompting you to launch one because you recognise podcasting as a powerful way to steward your message, serve your audience, and build marketplace influence for Kingdom impact.
You know you have something valuable to share. You know your voice matters. You know there are people who need the wisdom, experiences, and insights God has entrusted to you.
Yet when it comes to interviewing guests, you may feel uncertain about:
How to prepare guests in a way that sets everyone up for success
How to create meaningful conversations rather than simply asking questions
How to keep interviews engaging, natural, and purposeful
How to guide conversations with confidence while still allowing them to flow authentically
How to create an experience that keeps listeners engaged from beginning to end
Or perhaps you've already interviewed guests but haven't been completely satisfied with the outcome.
Maybe the conversations didn't flow the way you hoped. Maybe the interview felt more like a Q&A session than a meaningful conversation. Maybe the discussion never quite reached the depth you were hoping for.
Or perhaps the episode simply didn't create the connection, engagement, or impact you expected.
If so, you're not alone.
More importantly, it doesn't mean you're a poor interviewer. Often, the missing piece isn't asking better questions.
It's learning how to intentionally create better experiences.
Because Great Interviews Are About More Than Questions
The most memorable podcast interviews aren't remembered because of a clever question.
They're remembered because of how the conversation made people feel. They create connection. They build trust. They uncover wisdom. They inspire action. They help listeners see something differently.
And that's exactly what Interviewing with Purpose was designed to help you do.
Inside Interviewing With Purpose
I've brought together everything I've learned from:
- More than 15 years of podcasting and interviewing experience
- Two decades in personal branding, communication, and positioning
- Hundreds upon hundreds of interviews conducted across industries, formats, and platforms
So you can confidently create conversations that strengthen your credibility, amplify your message, and create a meaningful listener experience.
I've brought together everything I've learned from:
More than 15 years of podcasting and interviewing experience
Two decades in personal branding, communication, and positioning
Hundreds upon hundreds of interviews conducted across industries, formats, and platforms
So you can confidently create conversations that strengthen your credibility, amplify your message, and create a meaningful listener experience.
You'll learn how to:
✔ Build genuine rapport and trust with your guests
✔ Prepare guests in a way that leads to stronger conversations
✔ Ask purposeful questions that uncover stories, wisdom, and insights
✔ Lead interviews with confidence, clarity, and authenticity
✔ Create conversations that keep listeners engaged from the first minute to the last
✔ Shape interviews into experiences that strengthen trust and connection with your audience
✔ Position your expertise naturally while serving your listeners first
Turn Conversations Into Credibility-Building Assets
You'll also discover how to strategically leverage interviews as a powerful trust-building tool within your business.
Including how to create compelling testimonial-style episodes and transformational client case studies that allow listeners to hear real stories, real breakthroughs, and real impact.
You'll learn how to highlight:
- The challenges your clients faced
- The journey they experienced
- The breakthroughs they achieved
- The transformation that occurred
- The value of your programs, coaching, or services
All through authentic conversations that feel natural, genuine, and inspiring. Because some of the most powerful testimonials are not written.
They're experienced.
More Than an Interview. An Experience.
Step by step, you'll learn how to create conversations that do more than simply sound professional.
You'll learn how to create interviews that:
- Build trust
- Strengthen credibility
- Deepen connection
- Amplify your message
- Increase your visibility
- Expand your influence
- Create meaningful Kingdom impact
Because the most influential hosts don't simply conduct interviews. They create experiences.
And, those experiences become one of the most powerful ways to steward the message God has entrusted to them.
Interviewing With Purpose Is For You If:
✔ You already have a podcast and want to improve the quality and impact of your interviews.
✔ You're preparing to launch a podcast and want to develop strong interviewing skills from the beginning.
✔ You want to create deeper, more meaningful conversations with your guests.
✔ You want listeners to stay engaged and connected throughout your episodes.
✔ You want to build trust and credibility through purposeful conversations.
✔ You want your podcast to support your marketplace influence and Kingdom impact.
✔ You believe podcasting is about more than creating content; it's about creating connection and transformation.
Interviewing With Purpose May Not Be For You If:
✘ You're looking for shortcuts or gimmicks to grow your podcast.
✘ You believe podcasting is simply about recording content.
✘ You're only interested in downloading a list of interview questions.
✘ You're unwilling to prepare intentionally for your guests and audience.
✘ You're looking for a highly scripted approach that strips conversations of authenticity.
Interviewing With Purpose is designed for hosts who want to create meaningful conversations that build trust, serve their audience, and create lasting impact.
Introducing the Interviewing with Purpose Program Modules
The most memorable podcast interviews don't happen because the host asks better questions.
They happen because the host creates an environment where meaningful stories, insights, wisdom, and transformation can naturally unfold.
Inside this training, you'll learn how to communicate with confidence, build rapport naturally, and lead engaging conversations even with guests who are nervous, difficult, inexperienced, or hard to draw out.
You'll discover how to:
Build trust and connection quickly with guests
Create conversations that feel natural, engaging, and authentic
Confidently guide interviews while allowing meaningful insights to emerge
Navigate challenging situations with professionalism and grace
Create a richer Listener Experience that keeps your audience engaged and coming back for more
You'll also learn how to craft compelling episode titles, captivating introductions, and strategic calls-to-action that keep listeners engaged from the very beginning of your episode through to the final sign-off.
As your confidence grows, so will your ability to create conversations that strengthen trust, deepen audience connection, and position you as a trusted Kingdom-aligned authority whose message consistently delivers value and impact.
Because great podcast interviews are about more than asking questions.
They're about creating experiences that listeners remember.
This training will show you how.
Click below to explore each of the modules.
MODULE 1: PREPARING YOU (43.18 mins)
PREPARING YOU TO SHOW UP WITH PURPOSE & CONFIDENCE
Before you can create meaningful conversations for others, you need a deeper understanding of how you show up as a communicator, leader, and host.
Because great interviews don't begin with better questions.
They begin with greater self-awareness.
This module will help you uncover the key elements that make you distinct as a podcast host and communicator so you can confidently show up with authenticity, clarity, and purpose in every conversation.
You'll discover how your values, communication style, strengths, and mindset influence the experience your listeners and guests have when they spend time with you.
After all, the most memorable interviews are rarely about the questions alone.
They're about the connection, trust, and experience created throughout the conversation.
Lesson 1: Defining Your Core Values (17.57 mins)
Your core values influence how you lead conversations, how you communicate, and the type of experience you create for your listeners and guests.
In this lesson, you'll gain clarity on the values that matter most to you and learn how to intentionally weave them into your podcasting style, messaging, and leadership presence.
When your interviewing style aligns with your values, your conversations feel authentic, intentional, and deeply engaging.
Because every great interviewer creates more than a conversation, they create an experience.
Lesson 2: Defining Your Unique Interviewing Style (19.53 mins)
Self-awareness is one of the greatest gifts you can give yourself, especially as a communicator, leader, and interviewer.
In this lesson, you'll discover your natural interviewing strengths, communication style, and unique way of connecting with others so you can show up intentionally and confidently in every interview.
When you understand your unique style, you stop trying to sound like everyone else and begin leveraging the strengths God has already entrusted to you.
The result?
Conversations that feel natural, authentic, and engaging—and a podcast experience that is recognisable, memorable, and impossible to replicate.
Lesson 3: Your Winning Mindset (6.08 mins)
You can have the best podcast strategy, frameworks, and interview techniques in the world, but without the right mindset, self-doubt and fear can still hold you back.
In this lesson, you'll learn how to overcome common mindset barriers, build confidence, and develop a strong, purpose-driven approach to interviewing.
As your confidence grows, you'll become more present, more curious, and more effective in guiding meaningful conversations that create value for both your guests and your audience.
You'll learn to trust your voice, embrace your unique style, and confidently step into the influence and impact you're called to create through your podcast.
MODULE 2: PREPARING THE GUEST (16.21 mins)
While preparing yourself as the host is essential to creating a powerful, purpose-driven podcast interview, preparing your guest is just as important.
In fact, the quality of your guest preparation often influences the quality of the conversation itself.
Sadly, this is a step many podcasters overlook, which impacts the guest experience, the listener experience, and ultimately the trust, influence, and impact your podcast creates.
Because great interviews don't begin when you hit record.
They begin long before the conversation starts.
Inside this module, you won't have to reinvent the wheel.
You'll receive access to the same streamlined tools, workflows, guest onboarding processes, and preparation templates I use for my own podcasts each and every day—all of which you can customise, rebrand, and make your own.
These resources are designed to help your guests feel welcomed, valued, confident, and prepared so they can show up relaxed and ready to share their best insights, stories, and experiences.
When guests know what to expect and feel supported throughout the process, everything changes.
Conversations flow more naturally.
Guests feel more comfortable sharing meaningful insights, stories, and wisdom.
And together, you're able to create interviews that inspire, serve, encourage, and resonate deeply with your audience.
Because when your guest feels prepared and supported, you show up with greater confidence too.
You'll spend less time worrying about logistics and more time focusing on what matters most:
Creating meaningful conversations that strengthen trust, build credibility, and create memorable Listener Experiences that keep your audience engaged and coming back for more.
MODULE 3: SETTING THE STAGE FOR AN AWESOME INTERVIEW (43.23 mins)
A memorable interview begins long before the first question is asked.
It starts with intentional design.
The format you choose.
The way you introduce the episode.
How you engage listeners.
The experience you create from beginning to end.
Want to learn the exact format and approach I used on the two podcasts that were nominated as Finalists in the Best Business, Marketing & Entrepreneurship Podcast category with one of those podcasts going on to win the overall award?
Inside this training, I'll walk you through the proven frameworks, listener engagement strategies, and communication principles I've used to create podcasts that not only build visibility and credibility, but also foster meaningful connection, trust, influence, and opportunities.
Because great podcast interviews don't happen by accident.
They are intentionally designed to create an experience listeners want to return to again and again.
Lesson 1: Show Formats That Build Connection & Influence (15.11 mins)
Access my simple yet powerful plug-and-go show structures designed specifically for Kingdom women coaches and consultants.
Whether you’re hosting solo episodes, interviewing one guest, or facilitating panel-style conversations, each framework is intentionally crafted to help you:
- Share your message with confidence and conviction
- Position your expertise, perspective, and thought leadership
- Deepen trust and connection with your audience
- Create a memorable Listener Experience
- Nurture listeners into aligned leads and future clients
- Create conversations that serve both your guest and your audience
These proven formats help you structure conversations that feel natural, engaging, and purposeful while supporting the outcomes you want to achieve through your podcast.
Lesson 2: Creating Compelling Show Titles (8.25 mins)
Want your ideal client to discover your podcast and feel compelled to hit play?
In this lesson, you’ll learn how to craft podcast episode titles that:
- Capture attention
- Speak directly to your audience’s needs and desires
- Support discoverability through keywords and search
- Reflect the value and transformation your episode offers
You’ll also learn important copywriting principles and what to avoid so your titles remain effective, authentic, and platform-friendly.
Lesson 3: Creating Compelling Show Introductions (7.28 mins)
First impressions matter.
Your introduction is the bridge between curiosity and engagement.
It sets the tone for your entire episode and can determine whether someone keeps listening—or clicks away.
In this module, you’ll learn how to:
- Capture attention quickly
- Create intrigue and connection from the very beginning
- Communicate clear value and purpose
- Avoid the common mistakes that disengage listeners
So your audience feels immediately drawn into the conversation and eager to keep listening.
Lesson 4: Creating Compelling Show Outros (12.59 mins)
Many podcast hosts miss powerful opportunities at the end of their episodes.
In this lesson, you’ll discover how to create strategic, authentic outros that encourage your listeners to take the next aligned step, whether that’s joining your community, accessing a resource, booking a call, or continuing the journey with you.
You’ll learn:
- Common outro mistakes to avoid
- How to create meaningful Calls to Action
- Ways to continue building trust and momentum beyond the episode
- How to guide listeners naturally into your ecosystem and offers
Because every episode should leave your audience encouraged, inspired, equipped, and clear on the next step available to them.
MODULE 4: POWERFUL INTERVIEWING TECHNIQUES (52.34 mins)
Learn the powerful podcast interviewing techniques I continue to use across all of my shows to create meaningful conversations, deepen connection, and maintain audience engagement from beginning to end.
As a Kingdom woman coach or consultant, your podcast interviews are more than conversations; they are opportunities to inspire, serve, encourage, and position your voice as a trusted and influential authority in your field.
Inside this training, you’ll discover how to communicate confidently and authentically with all types of guests so every episode becomes a strong reflection of you, your message, your values, and your brand.
Lesson 1: Mastering Your Mindset (8.04 mins)
Confidence Begins Before You Hit Record
Confidence behind the microphone begins with the right mindset.
In this lesson, you’ll learn powerful mindset strategies that will help you:
- Calm nerves before interviews
- Show up with confidence and clarity
- Stay present and engaged during conversations
- Trust your voice and unique communication style
- Lead conversations with intention and purpose
Because when you feel confident and grounded, your guests feel more comfortable, your conversations flow more naturally, and your audience feels it too.
Lesson 2: Different Types of Questions + Bonus Sample Questions (15.51 mins)
Powerful conversations are often sparked by powerful questions.
But powerful questions do more than gather information.
They uncover stories.
Reveal insights.
Create connection.
And invite your guests to share experiences that resonate deeply with your audience.
In this lesson, you'll learn how to craft thoughtful, engaging questions that encourage guests to share meaningful stories, practical wisdom, and valuable insights your audience will genuinely connect with and remember.
You’ll discover:
- The six key questioning techniques I use across my podcasts
- How to guide conversations naturally and strategically
- Ways to uncover deeper, more impactful responses
- How to create conversations that build trust and connection
PLUS, you’ll receive bonus sample interview questions you can customise and use immediately.
Lesson 3: Dealing With Difficult Guests (19.51 mins)
Lead Every Conversation With Confidence & Grace
Not every guest will communicate with ease, and knowing how to navigate different personalities is an important skill for any podcast host.
This lesson will equip you with practical strategies to confidently manage a variety of guest situations while maintaining professionalism, flow, audience engagement, and a positive guest experience.
You’ll learn how to handle:
- The overly promotional guest
- The guest who talks endlessly
- The guest who gives very short answers
- The nervous or anxious guest
- The guest whose content lacks clarity or direction
- The guest who contradicts themselves
- The guest who jumps from topic to topic
So you can continue leading purposeful conversations with confidence, professionalism, and grace.
Lesson 4: Advanced Communication Tips (9.08 mins)
Elevate Your Presence, Communication & Impact
Ready to elevate your communication and interviewing skills even further?
In this advanced lesson, you'll learn subtle yet powerful communication techniques that help you:
- Strengthen your authority and presence
- Avoid common communication habits that weaken credibility
- Create more engaging and dynamic conversations
- Improve vocal delivery and avoid sounding monotone
- Build a distinctive and memorable Listener Experience
These skills will help you communicate with greater impact so your audience remains engaged, connected, encouraged, and eager to return for future episodes.
Because people may initially tune in for the topic.
But they return because of the experience you consistently create.
MODULE 5: POWERFUL TESTIMONIALS & BUSINESS CASE STUDIES FOR YOUR PODCAST (1 hour 17 mins)
TRANSFORM CLIENT STORIES INTO POWERFUL TRUST-BUILDING CONTENT
You've no doubt heard how important testimonials are when it comes to building trust and credibility with potential clients.
However, many of the testimonials coaches and consultants collect are vague, generic, and fail to communicate the true value, transformation, and impact of their work.
As a result, potential clients never fully understand what's possible for them.
In this module, you'll learn how to create powerful testimonial-style interviews and transformational business case studies by combining storytelling, strategic interviewing, and podcasting techniques.
Because the most effective testimonials don't simply tell people that something worked.
They help people see what's possible.
As a Kingdom woman coach or consultant, this approach allows you to authentically showcase the impact of your work through the real-life experiences, breakthroughs, and transformation journeys of your clients.
The result?
Greater trust.
Greater credibility.
Greater connection.
And a deeper understanding of the value you bring.
You'll also gain access to a real client interview and business case study example with Kashmira Mody so you can see exactly how I structure the conversation, ask strategic questions, uncover meaningful insights, and repurpose the content into:
A podcast episode
A written testimonial
Video content
Multi-platform marketing assets
Lesson 1: The Value of Testimonials (2.14 mins)
Discover why testimonials are one of the most powerful trust-building tools available and how to elevate them beyond generic praise into meaningful transformation stories that create credibility, inspire confidence, and encourage action.
Lesson 2: The Value of Storytelling (5.43 mins)
Stories create connection in a way facts and features never can.
Learn why storytelling is such a powerful communication tool and how to incorporate storytelling principles into your podcast interviews to engage your audience, strengthen your message, and create a more memorable Listener Experience.
Lesson 3: The Value of a Business Case Study (2.58 mins)
Discover how strategic business case studies help prospective clients move from curiosity to confidence by showcasing real transformation, practical outcomes, and meaningful results.
Learn why business case studies often become some of your most valuable trust-building and marketing assets.
Lesson 4: Blending Testimonials With Storytelling (2.19 mins)
Learn how to combine testimonial interviews with storytelling techniques to create compelling client success stories that educate, inspire, and build trust.
You'll also discover how to repurpose these stories across your podcast, website, video content, social media, and marketing platforms.
Lesson 5: The FIVE Powerful Questions to Ask (11.07 mins)
The quality of your questions determines the quality of the story that emerges.
Discover the five strategic questions I use to uncover meaningful client insights, breakthroughs, lessons learned, and transformation stories that resonate deeply with listeners and prospective clients alike.
Lesson 6: Collecting Testimonials; Making It Simple (11.15 mins)
Learn practical systems, processes, and follow-up strategies that make collecting testimonials easy, streamlined, and a natural part of your client journey.
You'll remove the awkwardness, increase participation, and gather more meaningful testimonials with less effort.
BONUS: Example Testimonial Business Case Study with Kashmira Mody (42.50 mins)
Watch a real testimonial business case study interview in action and see how strategic questions, storytelling, active listening, and purposeful communication come together to create powerful content that builds trust, credibility, and connection across multiple platforms.
You'll gain a behind-the-scenes look at how meaningful client stories can be transformed into valuable assets that continue serving your audience long after the interview ends.
BONUS MODULE: OPTIMIZING YOUR VOICE (26.26 mins)
Your voice is one of the most powerful tools you have as a Kingdom woman coach or consultant.
It carries your message.
Communicates your heart.
Reflects your personality.
And helps your audience connect with you long before they ever meet you in person.
In many ways, your voice is one of the most important parts of the Listener Experience you create.
The way you speak, your tone, pace, energy, and presence all contribute to how your audience experiences your message and whether they continue returning episode after episode.
That's why caring for and developing your voice matters.
Learn From a Master Voice Coach:
In this special bonus module, you'll learn from a Master Voice Coach how to optimise and care for your voice so you can communicate with greater confidence, clarity, authenticity, and impact every time you step behind the microphone.
Inside this training, you'll discover:
- Simple daily vocal warm-up exercises to strengthen and protect your voice
- Why your voice is one of your most valuable communication and business assets
- The importance of discovering your optimal speaking voice and natural vocal tone
- A quick and effective technique to help you identify your optimal pitch
- Tips to improve vocal presence, clarity, and delivery
- Ways to sound more natural, confident, engaging, and authentic on your podcast
- Techniques to reduce vocal strain and maintain vocal health over the long term
Create Greater Connection Through Your Voice:
When your voice feels natural and aligned with who you are, your audience experiences greater connection, trust, and engagement.
You'll communicate with greater confidence.
Your message will feel more authentic.
And your listeners will find it easier to connect with both you and the message you're sharing.
Because when your voice and message work together, you create a more engaging, memorable, and impactful Listener Experience.
What Does "More Than an Interview. An Experience." Actually Look Like?
One of the core beliefs behind Interviewing With Purpose is that the best interviews don't feel like interviews.
They feel like meaningful conversations. Conversations where guests feel comfortable. Conversations where listeners feel connected. Conversations that uncover stories, wisdom, and insights that may never have surfaced otherwise.
Over the years, I've interviewed hundreds upon hundreds of guests from around the world.
And while every conversation is unique, certain themes consistently emerge in the feedback guests share about their experience.
Vickie Janson | A political voice for Christian values
Annemarie Cross is a true professional. She is a gifted and articulate presenter and conversationist.
In our adversarial culture, Annemarie is a breath of fresh air with a special ability to put you at ease and engage meaningfully across many topics. It was a delight to be interviewed by Annemarie.
Her preparation, interview style and post-interview reflections offer a unique package and produce a very marketable podcast.
Bronwen Sciortino | Author, Simplicity Expert, Professional Speaker
Being a guest on Annemarie Cross's Women in Leadership podcast series was an absolute pleasure.
Annemarie was prepared, professional, and asked strong, quality questions that fostered a relaxed and informative conversation.
I'd highly recommend working with Annemarie - she has a knack for extracting your expertise and wisdom in a way that is fun and engaging.
Lisa Marie Pepe | The Confidence Coach
I had the pleasure of being a guest on The Women in Leadership Podcast with Annemarie Cross and it was one the most empowering and uplifting experiences I've ever had.
Professional, well-spoken, and passionate about empowering other women, Annemarie brings out the very best in her podcast guests.
It was both an honor and a privilege to be a guest on The Women in Leadership Podcast.
Kara Ronin | Leadership Brand & Etiquette Specialist
I have been interviewed by Annemarie twice.
After being interviewed on quite a few other podcasts, I can say that Annemarie is one of the best interviewers I’ve worked with.
She has a natural, guiding interview style, which is great for the podcast guest because you never feel like you're alone and left to bring up topics to talk about. You feel like you’re just having a conversation with a friend. I think this is the best way to manage a podcast interview for both the guest and the listeners.
Lorraine Pirihi | The Baby Boomer Specialist
Annemarie is a very experienced podcast and interviewer.
She knows the right questions to ask and makes the whole experience seamless.
Linda Reed Enever | PR & Marketing Go To Girl
Annemarie is a credit to her field. Her professionalism and organisation as a Podcast Host are impressive.
As a guest and PR consultant, I have always thought highly of Annemarie. You can hear it in her show. Her guests are always comfortable, informative, and have fun!
These Are The Skills You'll Learn Inside Interviewing With Purpose
The feedback above isn't the result of luck.
It's not because I happened to interview the "right" guests.
And it's certainly not because I was born knowing how to conduct great interviews.
These outcomes are the result of intentional preparation, purposeful communication, active listening, strategic questioning, and creating an environment where meaningful conversations can flourish.
The good news?
These are skills you can learn too.
Inside Interviewing With Purpose, I'll show you exactly how to create conversations that:
- Put guests at ease
- Build trust quickly
- Uncover powerful stories and insights
- Keep listeners engaged
- Strengthen your credibility
- Create an unforgettable listener experience
Because the most influential hosts don't simply ask questions.
They create experiences.
Introducing Your Podcast Mentor/Coach:
My podcasting journey began in 2008, following the Global Financial Crisis.
At the time, I was working as a Personal Branding Strategist and Career Coach, helping professionals navigate uncertainty, career transition, and significant change.
Even before podcasting became mainstream, I was already recording audio trainings and sharing insights with my clients and community. Looking back, I can see how God was preparing me long before I realised it.
Then, in 2008, something happened that would shape the direction of my work for years to come.
A colleague and I had grown weary of the fear, negativity, and hopelessness dominating mainstream media coverage during the financial crisis.
We could see the impact it was having on people's confidence, mindset, and ability to move forward with hope. So we decided to create something different.
We launched Career Success Radio to become a voice of encouragement, inspiration, and possibility during a season when many people desperately needed it.
For two years, we consistently shared conversations designed to educate, encourage, and empower listeners around the world.
What I didn't fully appreciate at the time was that I wasn't simply creating content.
I was creating an experience. An experience that helped people feel seen. An experience that gave them hope. An experience that reminded them of what was possible.
And that insight has shaped how I approach podcasting ever since.
Podcasting Is About More Than Content
Over the years, I have hosted and produced multiple podcasts, including:
- Career Success Radio
- Business Success Podcast (later becoming Ambitious Entrepreneur Show)
- Women In Leadership Podcast
- Podcasts for Alliance Partners and clients
These podcasts have received industry recognition, award nominations, and wins, including:
🏆 Ambitious Entrepreneur Show winning Best Business, Marketing & Entrepreneurship Podcast in 2017
🏆 Women In Leadership Podcast recognised as a finalist in the same category
My podcasts have also been syndicated nationally and internationally, allowing conversations to reach audiences far beyond what I could ever have imagined when I first started.
Over time, guests, clients, and colleagues began affectionately referring to me as: "The Podcasting Queen."
While I'm grateful for the recognition, what excites me most isn't the awards or accolades. It's witnessing the impact meaningful conversations can have on the lives of others.
What Podcasting Has Taught Me
Since 2008, I've interviewed hundreds upon hundreds of guests from around the world. I've hosted:
- One-on-one interviews
- Panel discussions
- Roundtable conversations
- Live-streamed interviews
- Interviews conducted before live audiences
I've spoken with leaders, innovators, entrepreneurs, consultants, coaches, thought leaders, and change makers from a wide range of industries and backgrounds.
And through every one of those conversations, I've discovered something important:
The most influential hosts don't simply conduct interviews. They create experiences.
They create conversations that build trust. Conversations that uncover wisdom. Conversations that inspire action.
Conversations that leave people thinking differently long after the episode ends.
Because while listeners may forget individual tips or strategies, they rarely forget how a conversation made them feel.
Why I Created Interviewing With Purpose
Over the years, I realised that many podcast hosts focus on the mechanics of interviewing:
- What questions to ask
- How to structure an interview
- What equipment to use
- How to edit and publish episodes
While those things are important, they're only part of the equation.
The real power of podcasting lies in your ability to create meaningful conversations that connect, engage, and transform.
Conversations that strengthen your credibility.
Conversations that deepen trust.
Conversations that amplify the message God has entrusted to you.
That's why I created Interviewing With Purpose.
To help Kingdom women coaches and consultants move beyond simply conducting interviews and learn how to create conversations that become unforgettable listener experiences.
Because when you learn how to steward conversations with purpose, you don't just grow a podcast.
You build trust.
You build influence.
You build impact.
And you create opportunities for your message to reach the people God has called you to serve.
FAQs
What makes Interviewing With Purpose different from other interviewing courses?
Most interviewing programs focus on techniques.
Interviewing With Purpose goes beyond teaching you how to ask better questions.
You'll learn how to create meaningful conversations that build trust, uncover powerful insights, strengthen your credibility, and create an unforgettable listener experience.
Because great interviews are about more than gathering information.
They're opportunities to steward a message, serve your audience, and create conversations that leave a lasting impact.
The most influential hosts don't simply conduct interviews.
They create experiences.
Why is interviewing such an important part of podcasting?
Because interviews are about more than gathering content.
They are opportunities to create connection, build trust, uncover wisdom, and serve your audience.
Within Podcasting With Purpose, we teach that influential podcasters focus on creating experiences, not simply producing episodes.
Every guest interview contributes to that experience.
When you learn how to lead purposeful conversations, you're not just becoming a better interviewer.
You're strengthening the listener experience, deepening trust with your audience, and creating greater opportunities for your message to create impact.
That's why Interviewing With Purpose is such an important part of the Podcasting With Purpose philosophy.
What if I'm naturally introverted or don't see myself as a "great interviewer"?
That's perfectly okay.
In fact, some of the most engaging podcast hosts and interviewers are not the loudest, most outgoing, or most attention-seeking people in the room.
Many are thoughtful communicators who genuinely enjoy meaningful conversations and are more interested in serving others than being in the spotlight.
They listen well.
They ask thoughtful questions.
They create space for others to share.
They value depth over performance.
These qualities often create the kind of conversations that listeners remember long after the episode has ended.
As an extroverted introvert myself, I've discovered that great interviewing isn't about being the most charismatic person in the room.
It's about creating genuine connection.
It's about listening with intention.
It's about guiding conversations that uncover wisdom, insight, and transformation.
Interviewing With Purpose will help you develop the confidence and skills needed to lead conversations naturally and authentically, without trying to become someone you're not.
Your goal isn't to imitate another host.
It's to steward conversations in ways that reflect how God uniquely created you to communicate, connect, and serve others.
Because people aren't looking for another copy of someone else.
They're looking for the unique perspective, wisdom, and message that only you can bring.
What if I don't feel confident asking questions?
Confidence doesn't come from having the perfect questions.
Confidence comes from preparation, practice, and learning how to guide conversations with purpose.
Inside Interviewing With Purpose, you'll learn practical frameworks and strategies that will help you prepare more effectively, ask better questions, and confidently navigate interviews even when conversations take unexpected turns.
Many hosts discover that confidence grows naturally once they stop trying to perform and start focusing on serving their guest and audience.
What if I've already been interviewing guests for a while?
That's actually one of the best reasons to join.
Many experienced podcast hosts discover that the biggest improvements don't come from learning more interviewing techniques.
They come from learning how to create deeper connection, stronger engagement, and a more intentional listener experience.
Whether you've conducted a handful of interviews or hundreds, you'll gain practical strategies that can immediately strengthen the quality and impact of your conversations.
Will I learn how to create better listener engagement?
Yes.
One of the most overlooked aspects of podcasting is the listener experience.
Many hosts focus primarily on the guest conversation itself.
Purpose-driven hosts also consider what their audience is experiencing throughout the episode.
Inside Interviewing With Purpose, you'll learn how to structure conversations, ask questions, guide discussions, and create moments that keep listeners engaged and invested from beginning to end.
Because influential hosts don't simply communicate information.
They create experiences people remember.
Will this help me attract clients through my podcast?
Yes.
While the primary focus of Interviewing With Purpose is helping you create meaningful conversations and an unforgettable listener experience, those conversations also play an important role in building trust.
Trust is often what transforms listeners into leads and leads into clients.
When listeners consistently experience your communication style, your values, your expertise, and your heart for serving others, they begin to see whether you're someone they know, like, and trust.
Podcast interviews can become one of the most powerful credibility-building assets in your business.
Is Interviewing With Purpose only about interviewing guests?
Not at all.
While the program focuses on guest interviews, the skills you'll learn can strengthen every aspect of your communication.
You'll develop greater confidence in asking questions, leading conversations, listening actively, drawing out insights, building rapport, and creating deeper connection.
These skills are valuable not only for podcasting, but also for client conversations, networking, speaking opportunities, workshops, summits, and leadership roles.
Do I need to already have a podcast?
No.
Whether you're preparing to launch your first podcast or you're already interviewing guests and want to improve the quality, depth, and impact of your conversations, Interviewing With Purpose will help you develop the skills and confidence to lead purposeful interviews.
If you're planning to launch a podcast in the future, you'll establish strong interviewing habits from the very beginning.
If you already have a podcast, you'll learn how to strengthen the quality and impact of every conversation you create.
How is Interviewing With Purpose delivered?
Interviewing With Purpose is delivered through a private online learning hub.
As soon as you enrol, you'll receive immediate access to all video trainings, templates, resources, and workbooks.
The program has been designed to take you step-by-step through the Interviewing With Purpose framework, helping you build confidence and develop the skills needed to create meaningful conversations and unforgettable listener experiences.
While I recommend working through the modules in sequence so you can build a strong foundation, you'll have full access to all modules from day one and can move through the content at your own pace.
How much time will it take to complete the program?
Each training module includes the estimated duration so you can easily plan your learning.
The lessons are intentionally practical, concise, and action-oriented, allowing you to implement what you're learning immediately.
Rather than overwhelming you with theory, Interviewing With Purpose focuses on helping you apply what you learn in real conversations and real interviews.
Many students choose to complete a module and then immediately put the concepts into practice during their next guest interview, allowing them to build confidence and experience as they progress through the program.
Remember, this isn't simply about learning interviewing techniques.
It's about developing the ability to create meaningful conversations that build trust, strengthen credibility, and create an unforgettable listener experience.
Remember...
The microphone doesn't create influence. Your message does.
The interview doesn't create impact. The experience does.
Technology can record a conversation.
But only you can create the trust, connection, and meaning that listeners remember.
That's why Interviewing With Purpose isn't simply about learning how to interview.
It's about learning how to steward conversations in a way that amplifies your message, serves your audience, and creates meaningful Kingdom impact.
Interviewing With Purpose Program
More Than an Interview. An Experience.
Learn how to create meaningful conversations that build trust, strengthen credibility,
and create an unforgettable listener experience.