Your Pathway to Profitable & Scalable Growth
(From Invisible to Influential Trusted Authority - with a Unique, Uncopyable, and Unforgettable Brand, Message, and Program)
You’re brilliant at what you do—but brilliance alone isn’t enough. Without the right foundations in place, it’s easy to feel invisible, overwhelmed, or stuck in a crowded marketplace.
The good news? You don’t need to struggle.
With the 5 Core Business Foundations: Your Pathway to Profitable & Scalable Growth, you’ll learn how to position yourself as the go-to authority, attract dream clients, and confidently scale your business.
These aren’t just theories—they’re practical, proven strategies that have helped coaches, consultants, and service providers around the world rise to specialist status, double (even triple) their income, and finally build businesses they love.
INTRODUCING:
CORE BUSINESS FOUNDATIONS:
Your Pathway to a Profitable & Scalable Business
(From Invisible to Influential Trusted Authority - with a Unique, Uncopyable, and Unforgettable Brand, Message, and Program)
To build a profitable, scalable, and influential business, you need more than passion and expertise—you need the right foundations. The following five foundations will help you go from invisible to an influential trusted authority, attracting your dream clients so you can scale with confidence.
Business Foundation 1: Your Lucrative Niche
Outcome: Identify Your Lucrative Niche for Steady Business Growth
Your niche is the foundation of your business success. When you clearly define your lucrative niche, you not only position yourself as an expert but also make it easier to attract and serve the right clients. By clarifying your niche, you will:
Speak directly to your ideal clients’ needs with a clear, targeted message.
Grow your audience quickly by sharing marketing that resonates with the right people.
Convert prospects into paying clients with ease, thanks to messaging that feels irresistible and aligned with what they truly want.
Your niche sets the stage for all your marketing, sales, and positioning—helping you move forward with confidence and clarity.
Business Foundation 2: Your Signature Brand & Message
Outcome: Identify Your Authentic Signature Brand that Attracts Attention, Opportunities, and High-paying Clients
Your brand is more than just visuals—it’s the spirit, personality, and passion behind everything you do. By uncovering your Signature Brand Archetypes, you’ll create a brand and message that authentically represents you while magnetically attracting your dream clients.
By developing your Signature Brand & Message, you will:
Unlock your authentic personality and Inner Brilliance, creating a presence that draws clients and opportunities.
Shape the heart and soul of your brand, inspiring clients to confidently invest in you.
Discover the exact language to use in your marketing to attract the right people and filter out those who aren’t a fit.
Plus, you’ll build your Thought Leader Toolkit:
Umbrella Statement, Invisible Thread
Core Topics, Core Themes, 7 Core Principles, Signature Sayings & Slogans
Together, these become the foundation of a unique, uncopyable message that positions you as a thought leader.
Business Foundation 3: Your Signature System
Outcome: Position Yourself as a Specialist with a Unique, Proven, and Profitable System Your Ideal Clients Will Love
Your Signature System is the key to becoming known as the trusted authority in your field. It turns your expertise into a repeatable process that highlights the results you deliver—and makes it easy for clients to say “yes.”
By creating your Signature System, you will:
Stand out as a trusted authority with a branded, results-driven framework.
Make it simple for clients to say “yes”, because your system clearly communicates the value and outcomes they’ll receive.
Generate income faster by knowing exactly what to focus on first.
Deliver greater impact with ease, using a proven process that scales your results.
Your Signature System becomes more than just a framework—it’s your intellectual property, your positioning tool, and your pathway to rising quickly as the specialist your ideal clients are searching for.
Business Foundation 4: Your Signature Program
Outcome: Package your expertise into a range of profitable and scalable programs your clients will love.
Stop second-guessing what to offer. Your Signature Program is where your brilliance becomes a structured, results-driven offer that your clients are excited to invest in.
Package your expertise effectively, creating programs that are streamlined, profitable, and irresistible.
Confidently lead sales conversations, knowing exactly what to offer and how to present it.
Eliminate overwhelm and confusion, replacing too many options with a focused suite of offers.
Prioritize income-generating activities first, so you begin seeing results quickly.
Business Foundation 5: Your Digital Asset
Outcome: Your Irresistible Signature Giveaway for rapid list building and hot leads
Your Digital Asset (or Signature Giveaway) is more than just a freebie—it’s the starting point of your client journey. This powerful tool builds your list, showcases your expertise, and nurtures your leads into clients.
Establish credibility as the go-to authority by delivering quick wins and valuable insights.
Grow your list of prospective clients quickly, as your giveaway compels the right people to engage with you.
Nurture your leads through a follow-up sequence, building trust and desire, positioning you and your program as THE choice.
Your Digital Asset isn’t just a freebie—it’s the first step in turning strangers into loyal, paying clients.
The Core Business Foundations Program, includes:
Training Modules
Get in front of your ideal client with a unique, uncopyable, and unforgettable brand and message, while build your reputation as an influential Trusted Authority – THE choice!
Live Coaching
Access to Live Weekly Q&A Mastermind/Coaching Group Sessions for spotlight coaching and feedback.
Accountability
Action and Accountability is key to keep you moving towards your goals with our digital Weekly and Monthly Success Journals.
Additional Support
Access to our Private Community for additional support from Annemarie and other Change Makers as you build your Core Business Foundations.
What our clients are saying...
Kashmira Mody | Transformation Coach, Learning Essence
The Core Business Foundations Program gives you the confidence to know what you need to focus on and what level of ‘hustle’ you need to do.
Previously in my business I was hustling 80% of my working hours. Marketing, putting out content. Everything else was 20%. Today, after going through the Core Business Foundations Program I am hustling 10% of the time and I’m spending 90% creating value and serving clients. I’m getting more bulk projects – not one or two short term projects but six-month programs along with higher level clients, projects and opportunities.
So, no longer am I feeling depleted and exhausted trying to get clients. I created 52 digital assets (thought leadership content pieces). I use them again and again and again. I don’t need to reinvent it – it’s just there. My Program Pathway which I created – I flashed the Program Pathway up (on one of my livestreams) and you wouldn’t believe it – I go so many calls saying: “Oh, what are you doing?”
The whole program, the technologies – you made everything very generously available. It’s beautifully laid out. A lot of care has been taken not only in sequencing but in loading the program. It starts with an inquiry – an assessment and audit of what you are doing right now and by the time we come to the core of the program, you’ve really peeked in terms of intensity of discovery and growth.
Knowing my Signature Brand Archetypes – I cannot tell you how many times I go back and look at that because not only does it give you the vocabulary, I see now that I prefer certain words and they are now part of my brand. The words I now use resonate with my ideal client – words just fit and knowing that I have been given that amazing tool. Whenever I write copy, I just look at my archetype and I can see the top 10 nouns I need to use. Copywriting has become effortless and consistent. And, my introduction now flows.
The Core Business Foundations Program should be part of Entrepreneur Tool Kits or MBA colleges because it is a complete training.
Anne Berit Olsvik | Business Success Coach
I needed clarity around my Signature Program and Offerings. The information Annemarie shared was clear, interesting, and inspiring and I’m excited about having more clarity on how to build a Signature Program that’ll make an impact in my clients’ lives, while enable me to grow my business.
Another one of my ‘aha’s’ was when I took the Branding with Archetypes assessment and discovered I was an Alchemist, Ruler, and Hero. Because I now have a greater understanding and clarity around WHO I am (through the lens of the Archetypes) will enable me to use this across all of my branding and communications.
The content Annemarie shares is valuable and inspiring and will hep you get more visibility, showcase your expertise, while get your message out in a much more powerful way. I found Annemarie to be an inspirational teacher, who really wants people to succeed! Thank you so much Annemarie for all you have shared.
Carolyn Moes | Spending Planner
Having worked with business coaches and marketing experts in the past, I would highly recommend working with Annemarie Cross.
These last 12 months has been a pivotal turning point in putting strategy behind my business, understanding and working within my own strengths and weaknesses and understanding the importance of having a vision and both short- and long-term goals.
Annemarie’s commitment to her clients is second to none, providing informational webinars and regular Q&A sessions.
She goes above and behind and has a wealth of information from many years of experience, which she is more than willing to share.
Kym Siddons | MPhty (Sports) BPhty (Hons) MAPA, APA Sports & Exercise Physiotherapist, Certified Occupational Health Physio and Ergonomist
Thanks so much for your guidance during the ‘Core Business Foundations’ Challenge. I joined the Challenge to get some clarity around my core business’s message and begin developing a strategy to market it. Annemarie was a fabulous teacher and mentor throughout the process, offering lots of personal support and feedback along the way.
I loved learning more about how my own characteristics, strengths and weaknesses can be reflected in my brand, and
discovering the most powerful words to sprinkle throughout my messaging to attract the right people to my business.
My greatest ‘aha’ was discovering my Signature System.
I hadn’t realised that I do tend to work through various components in my client work and can package this up as a system to be offered at various levels. I’m excited to continue developing this Signature System in my business, and to create a variety of service-based products that will make a huge impact in the lives of my clients, and ones they will really want to invest in!
The Core Business Foundations course got me thinking laterally about my business and helped me gain heaps of insight into my business. I will keep referring back to its workshops and lessons that I found super-useful and look forward to working more with Annemarie in the future!
Sylvia Bourne | Office Genie – Virtual Assistant
After completing the program everything is clearer and with that clarity I am now able to portray and promote my business with confidence. AND, I increased my fees by 60%.
I needed to clarify my brand in my own mind and also wanted to determine how I was being perceived by my existing clients and prospects. I also questioned whether I was explaining what my business did in an accurate way.
Since completing the program everything is clearer, and with that clarity I am now able to portray and promote my business with confidence, whereas before I questioned whether what I was saying was accurate. I’ve also found that the program has eliminated the writer’s block I was experiencing when trying to communicate my brand on paper.
I am speaking more confidently and with more clarity and now have words to use so that I can connect with and inspire my clients into taking action! I can’t speak highly enough of the program and the experience and would highly recommend it!
Anne Morton | Lifestyle Videos
Prior to working with Annemarie I had low self-belief, I didn’t have any goals, and was bogged down due to lack of USP in a competitive industry. Other areas in my business where I was struggling and I lacked the confidence in networking with other people and presenting information about our business. And, I was definitely not charging what I was worth.
After working with Annemarie, I am much more confident in business situations, I understand my niche better, and I have better structuring and direction in my marketing because I am far more focused. I now have a direction in the business, have set myself goals for the next 3months, 6 months, 9 months, 1 year and 3 years.
And, more importantly, I am now charging 40% more for my projects and clients are extremely happy to pay this.
Ready to Build Your Business on Solid Foundations?
It’s time to stop blending in and start standing out as the trusted authority your clients are searching for. With these 5 Core Business Foundations, you’ll have the clarity, confidence, and strategies to grow your influence, impact, and income.